How we work

Your first
90 days
with us.

Most agencies start moving on day one. We start by working out whether you are moving in the right direction. Here is what the next three months look like from your side of the table.

Day01
StageChallenge
Stage 01Days 1 to 30

Challenge

Expect questions nobody has asked you in a while.

Your audience, your offer, your data, your numbers. We write down every assumption the account was built on, then find the one that is actually costing you growth. Not the one everyone has agreed to blame.

01Every assumption you are currently running on, written down and questioned
02Your tracking checked first, because wrong measurement makes every decision after it wrong
03Who actually buys from you, and why they say they do
04One clear answer to what is really holding growth back

Question everything.Assume nothing.

Stage 02Days 31 to 60

Validate

Nothing gets your budget until it has earned it.

The strongest ideas become tests and go in front of real customers. Most will not work. That is the point. What survives stops being an opinion and becomes something you can safely spend money against.

01A test plan ordered by what would change the most if it turned out to be true
02Signals from real customers. Behaviour, not sentiment
03Message and creative tested on the channels your audience is actually on
04What we proved, what we killed, and what happens next. In writing

Less opinion.More proof.

Stage 03Days 61 to 90 and beyond

Grow

Budget follows evidence, not enthusiasm.

We put weight behind what proved itself, cut what did not, and keep hunting the next thing. Momentum is not a launch moment. It is what happens when every month starts from a better position than the last one.

01Spend goes behind the winners, at the pace the evidence supports
02Budget steps up when the numbers earn it, not when the calendar says so
03Brand and performance optimised together, because they compound together
04A system you would keep running even if we walked away

Growth does not come from guessing.It comes from knowing.

Day 91

That is how we think.
This is what it does.

Real businesses, the same three stages, and the numbers that came out the other side.

See what we’ve done →