The people behind
the work.

I never set out to work in marketing. The opportunity landed in front of me and, as my old boss once put it, “You took to marketing like a duck takes to water.” He was right. What kept me here wasn’t marketing itself — it was the challenge of solving problems, understanding people, and figuring out why one idea works while another falls flat.

I bridge the gap between strategy and performance. My role is to help our clients understand what’s driving growth, turn that into clear marketing strategies, and make sure every campaign is continually improving. Great marketing isn’t about setting campaigns live — it’s about making better decisions every single day.

I studied marketing at university and, in between the bonding sessions, actually learned a thing or two. That led to me founding and building one of the most respected marketing agencies in the UK. I sold it and left in 2018, but marketing was always going to pull me back, and specifically the part of it that is about helping other people win.

I lead the strategic direction of the agency. There are thousands of agencies in the world, so my job is to be clear about why we are different, and to make sure we do a better job for challenger brands than anyone else does.

From day one, I never liked being told what to do. I was the kid who questioned every rule and constantly looked for a better, independent way to get things done. That natural resistance to corporate boxes is exactly what drove my lifelong obsession with entrepreneurship and the freedom of building something from scratch.

I am the contrarian (and a technotard!) whose job is to view everything from the other side’s perspective. Day-to-day, that means acting as a sounding board, challenging internal assumptions, and helping owner-managed SMEs navigate the messy reality of business. I make sure that as your company grows, the needs of the people paying you — and the people working for you — are never forgotten.

Over a decade of hands-on SEO, most of it running my own consultancy — helping brands scale their organic presence, from high-tech financial services to luxury fashion. A lot of it on the high-stakes side of search: complex migrations, scale-ups trying to bring acquisition costs down, and lately, future-proofing sites for AI-driven search.

I lead SEO. Pragmatic, BS-free search strategy that plugs into the brand and performance work instead of sitting in its own silo. Site migrations without the traffic loss, audits that tell you what’s actually wrong, and organic growth that doesn’t depend on paying for every click.

Placeholder — Dan’s road in, in his own voice, plus the Thumbcorp relationship in plain terms.

Placeholder. Where the creative work starts and how it plugs into the media side without a handover meeting.